Thursday 22 November 2012


will.i.am to launch iPhone accessories line

The first product to be released as part of the Black Eyed Peas star's i.am+ range will be a clip-on camera that significantly improves the quality of photos taken using Apple handsets.
Will.i.am and Cheryl Cole
leave Scott's restaurant in Mayfair after having dinner together
London, England

"We have our own sensor and a better flash. You dock your phone into our device and it turns your smartphone into a genius-phone. We take over the camera," the singer told The Telegraph.
will.i.am will release a range of other add-ons bearing his name, compatible with iPhone 4, 4S and IPhone models.

The first i.am+ camera makes an appearance in the musician's music video for 'Scream and Shout', a collaborative effort with Britney Spears.

The i.am+ range will be formally unveiled at a
London press conference next Wednesday (November 28) and go on sale at Selfridges next month.

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