Gender & Ethnicity

Women are generally represented in a narrow range of social roles by various types of media, whilst men are shown performing a full range of social and occupational roles. Tunstall (2000) argues that media representations emphasise women’s domestic, sexual, consumer and marital activities to the exclusion of all else. The media generally ignore the fact that a majority of British women go out to work. Men, on the other hand, are seldom presented nude or defined by their marital or family status.

 Working women are often portrayed as unfulfilled, unattractive, possibly unstable and unable to sustain relationships. It is often implied that working mothers, rather than working fathers, are guilty of the emotional neglect of their children.

However, Gauntlett argues that there are still plenty of magazines aimed at men which sexually objectify women and stress images of men as traditionally masculine. Rutherford suggests that these magazines are symbolic of what he calls retributive masculinity – an attempt to reassert traditional masculine authority by celebrating traditionally male concerns in their content, i.e. ‘birds, booze and football’

Ethnic minorities as criminals – Black crime is the most frequent issue found in media news coverage of ethnic minorities. Van Dijk found that Black people, particularly African-Caribbeans, tend to be portrayed as criminals, especially in the tabloid press and more recently as members of organised gangs that pushes drugs and violently defends urban territories.

Ethnic minorities and moral panics – Watson (2008) notes that moral panics often result from media stereotyping of Black people as potentially criminal. This effect was first brought to sociological attention by Hall’s classic study of a 1970s moral panic that was constructed around the folk devil of the ‘Black mugger’. Further moral panics have developed around rap music, e.g. in 2003, ‘gangsta rap’ lyrics came under attack for contributing to an increase in gun crime.

Books

Racism and the Press. London: Routledge, 1991.

Elite discourse and racism. Newbury Park, CA: SAGE, 1993.